01.Find the focus
PRODUCT FIRST.
Put technical excellence and the core product story back at the center.
WPC 480 / STRATEGIC ISSUE / GROUP 02
THE NEXTMOVEmatters.
A fresh perspective on lululemon, premium activewear, and what it takes to stay ahead when everyone is catching up.
Independent student strategy project02
01 / THE QUESTION01.
AN ICON.
A CROWDED
playing field.
“
What happens when the brand that defined a category has to rediscover what makes it different?
Meet our point of viewThe brands in the conversation
The incumbent
The challenger
The challenger
02 / OUR ANGLE02.
NOT BIGGER.
Sharper.
Our working idea is simple: a stronger product promise, a faster path from insight to action, and a closer connection to culture.
01.
02.Move with intent
MOVE FASTER.
Turn real-world signals into better decisions and better products.
03.Earn the connection
STAY RELEVANT.
Make community an engine for insight, not just a marketing channel.
03 / THE TEAM03.
FIVE MINDS.
ONE MOVE.
We’re Group 02. One team, one strategic question, and a few ideas worth exploring.
Go to our workspace